CES 2020 Delta Air Lines Keynote • CEO Ed Bastian

CES 2020 Delta Air Lines Keynote • CEO Ed Bastian

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I started after the intro, runs long, but most of the interesting information is in the first half.

On the world’s largest tech stage, Delta CEO Ed Bastian announced several technology innovations that are transforming the future of travel, rolling out this year and beyond, including transformation of the Fly Delta app, PARALLEL REALITY™ display screens, captivating entertainment options, full-body wearable exoskeletons and an AI machine learning operations platform.

Joining Bastian to outline Delta’s vision from the CES main stage Tuesday were Delta customer service and innovation leaders Sandy Gordon and Nicole Jones; Lyft Co-Founder & President John Zimmer; Albert Ng, CEO of Misapplied Sciences; acclaimed film writer and director Lulu Wang; and Hugh Evans, CEO of Global Citizen.

FLY DELTA APP EVOLUTION
Delta is transforming its popular Fly Delta app into a comprehensive digital concierge that will streamline the day-of travel experience starting with an expanded partnership with Lyft.

PARALLEL REALITY™ TECHNOLOGY
Delta, in partnership with Misapplied Sciences, will pilot the first-ever PARALLEL REALITY™ display experience, allowing many customers traversing the airport to see personalized content on a single screen simultaneously – and in their preferred language.

CAPTIVATING CONTENT + REFRAME PARTNERSHIP
Delta’s in-house startup Delta Flight Products created the world’s first wireless in-flight entertainment system, and soon the airline will test new features allowing customers to take more control over their in-flight experience – while emphasizing gender parity in entertainment offerings through a partnership with ReFrame.

OPERATIONS AI MACHINE LEARNING PLATFORM
Delta, the global leader in operational reliability, is implementing an AI-driven machine learning platform that analyzes millions of data points to help the world’s best operations decision makers further minimize customer travel disruptions.

SARCOS WEARABLE ROBOTICS
Delta is partnering with Sarcos Robotics to test the world’s first full-body, self-powered and untethered wearable exoskeleton, Guardian XO, which is designed to enhance strength and endurance while reducing the risk of injury.

GENDER EQUITY PARTNERSHIPS
As part of its efforts to seek diversity and promote inclusion, Delta will partner with the Society of Women Engineers and Girls Who Code to increase gender representation in tech roles at the airline and in the STEM workforce.

INVESTING IN SUSTAINABILITY
The theme of sustainability is woven into nearly every announcement in Delta’s keynote, demonstrating the brand’s ongoing commitment. In addition, Delta is investing in efforts that reverse the effects of deforestation in countries such as Kenya and Uganda to make all its flights to and from CES 2020 carbon neutral. The airline will also invest in verified projects to offset the carbon footprint of air travel associated with Global Citizen’s Global Goal Live: The Possible Dream campaign.

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